As traditional, TMA Sweden invited all members for a summer cocktail and networking at Lydmar, Stockholm on 8 June
Högintressant om Kommunikation i Turnarounds
Uppslutningen var god och intresset stort vid TMA Swedens näst sista event i Stockholm för våren. Ämnet som behandlades är ständigt aktuellt, nämligen kommunikation i turnaround-situationen.
Ämnet diskuterades av en kunnig panel med tre olika perspektiv:
- KG Rickhamre, mångårig ekonomijournalist och sedermera kommunikationskonsult;
- Hampus Knutsson, som bl.a. var kommunikationsansvarig under den största rekonstruktionen i Sverige på de senaste åren Stampen; samt
- Biörn Riese, advokat med stor erfarenhet av krishantering som bl.a. varit likvidator för HQ Bank och inkopplad i SAS turnaround och rekonstruktionen av SAAB Automobile.
Panelen (från vänster): KG Rickhamre, Hampus KNUTsson och Biörn Riese
Debatten modererades förtjänstfullt av Fredrik Vernersson, president i TMA Sweden. Kvällens generösa värd, KPMG med Björn Dahl i spetsen, bjöd efter debatten på ett trevligt mingel med tilltugg och förfriskningar.
Paneldeltagarna berättade om sina bästa råd för att kommunicera framgångsrikt, såväl internt som externt i ett företag under press. Hampus Knutsson gjorde en klok liknelse där kommunikationsrollen motsvaras av målvakten i ett ishockeylag: Det går inte förvänta sig att vinna matchen utan den, men den kan inte heller själv vinna matchen utan att andra spelare levererar.
Ett urval av de många tipsen från kommunikationsexperterna:
- Viktigt med en övergripande kommunikationsplan (road map)
- Ju mindre förtroende det finns från början, desto viktigare är det med öppenhet/transparens och snabbhet i kommunikationen
- Framgångsrik intern kommunikation kan indirekt ge framgångsrik extern kommunikation: gör medarbetarna till talespersoner!
- Lämpligt att hålla nyckelintressenter (stakeholders) löpande informerade för att behålla dess stöd!
- Kommunicera inte olika internt och externt, men kommunicera (om möjligt) först internt, så att medarbetarna inte först får information utifrån!
- Prioritera "kluster" av intressenter där informationsinsats ger störst nytta
- Lär dig hur företagets kommunikativa logistikkedja ser ut, för att kunna komma ut med information snabbt och effektivt
- Håll kommunikationen kortfattad och begriplig!
- Förbered er väl, gör loggbok och schema över vem som ska kommunicera vad och när.
Olika förberedelser per målgrupp! - Säg bara det man vet och när man kan återkomma med mer information!
- Var medveten om kraften och riskerna i sociala media!
- Underskatta inte kraften av deadlines!
Now Available for Members: TMA Member Logotype
In the TMA Sweden member only-zone, there is now a TMA Sweden member logotype available for our members to use, for instance in their e-mail signatures.
For members that already have login details, please click the "Log in" button in the top menu (rightmost button).
For our members that do not yet have login details, please contact nils.aberg@carler.se to receive a link for registering your login details.
Martin Alsander meets TMA Sweden to discuss the reconstruction of Stampen
On 6 April TMA members and guests had the opportunity to gather at PwC’s office in Gothenburg to listen to Stampen CEO Martin Alsander. After introductions by the hosts for the evening, Magnus Götenfelt, PwC and Tove Rosén Johansson, TMA Sweden, Martin gave a short presentation on the lessons learned from the reconstruction the company went through during 2016.
The core activities in the Stampen Group are the Gothenburg-based daily Göteborgs-Posten and the printing group V-TAB. After many years of acquisitions the Group had acquired substantial debt and after a couple of tough years for the paper and printing business, Stampen began its operational turnaround during 2014-2015. But divesting 25 companies and entities, closing four printing facilities and reducing the number of employees was not enough.
The final blow to Stampen was the court decision for printers to hand-back the printed related VAT to customers when VAT rules changed. Stampen had to roll-out “Plan B” to take the Group through a substantial reconstruction, with 16 companies, 7 courts, 3000 employees and renegotiation of SEK 880 million in debt.
All was well prepared for the reconstruction and Martin concluded that “we could not have done this any faster”. Reconstruction began formally on 23 May 2016 and by end-October Stampen could exit the reconstruction and could by end of 2016 raise new equity.
After the presentation, the moderator, Peter Björnram TMA Sweden, opened for discussions. Given that many of the people involved were present the discussion could take different stakeholders perspectives and give a nuanced perspective – present were Peter Hjörne, chair, Christian Andersch, administrator, Kristina Brandt, CFO and Claes Jonson, who played a significant role in the re-financing. The discussion became a workshop on reconstruction best practices.
Martin concluded with a couple of important points:
- Prepare and plan well – work with different scenarios and involve stakeholders early. Only then can you be as flexible as needed. All things will not go according to plan, but the better you are prepared the more likely you will be successful
- Cash is king – and manage for it! Many suppliers are not used to receiving cash payments, so preparation of a “cash only culture” is needed.
- Communicate clearly and regularly – involve suppliers early on. Keep a regular pace. Speak the truth and have one key spokesperson.
- Speed, speed, speed – the pace of execution is of utmost importance to succeed. Being in reconstruction is not good for a company.
Fredrik Vernersson, President TMA Sweden
Martin Alsander, VD Stampen, redogör för rekonstruktionen
Intresserade åhörare
Ett femtiotal medlemmar och gäster deltar i debatten
TMA Sweden anordnade lunchseminarium 21 mars
TMA Sweden anordnade, för första gången i Stockholm, ett event i form av lunchseminarium den 21 mars.
Inledningsvis berättade Nils Åberg, advokat och styrelseledamot i TMA Sweden, kort om TMA och dess kommande event. Därefter presenterade Mikael Kubu, rekonstruktör och koncernchef för Ackordscentralen samt Göran Kullenberg, fristående konsult, möjligheterna att utnyttja uppkomna skattemässiga underskott för att finansiera omstruktureringar, särskilt vid företagsrekonstruktion. En viktig lärdom var att det gäller att få in en ackordsvinst på rätt räkenskapsår och att störst möjligheter att utnyttja möjligheten att kapitalisera på underskott finns i bolag med tillgångar med höga bokförda värden men låga marknadsvärden vid en rekonstruktion, t.ex. inom industrin.
Mikael och Göran berättade vidare om ett antal praktiska fall där detta tillämpats, bl.a. den spännande historien om rekonstruktionen av Copperhill i Åre. Alla som deltog i, det helt fullbokade, seminariet kommer få presentationen skickad till sig i PDF-format.
Ett särskilt tack till dagens generösa värd Ackordscentralen som bjöd på lunchen!
Mikael Kubu och Göran Kullenberg
Välbesökt föredrag om förslag till nya rekonstruktionsregler, 9 mars
Den 9 mars anordnade TMA Sweden ett välbesökt evenemang hos Advokatfirman Carler i Stockholm med anledning av de förslag till ändringar om reglerna för företagsrekonstruktion som följer av den s.k. Entreprenörsskapsutredningen.
Advokat Mats Emthén och professor Annina Persson, som båda var inkopplade i utredningen, höll ett intressant föredrag om de viktigaste förslagen gällande rekonstruktioner som läggs fram i utredningen. Flera frågeställningar föranledde givande diskussioner med den talrika publiken. Efter det uppskattade föredraget bjöd kvällens värd, Advokatfirman Carler, på förfriskningar och goda tilltugg.
Mats Emthén och Annina Persson
Christmas Cocktail with Gregg Vanourek
TMA Sweden held its annual Christmas Cocktail at the Radison Blu Hotel, Stockholm Waterfront, on the 6th of December. As usual, there was opportunity to mingle and get to know other members better.
This year, the Cocktail was combined with a truly inspiring speech by the acclaimed author Gregg Vanourek. Gregg provided the participants with excellent food for thought, about finding balance and what is really important in life. He also gave good advice how to recognize and avoid the common traps of business and personal life. All in all, Gregg's motivational speech will surely be remembered by the participating members.
TMA Sweden wishes all of its members a very Merry Christmas and a Happy New Year!
We will be back in 2017 with several exciting events.
Stories from the field – TMA Sweden members sharing their experiences
30 interested TMA Sweden members met at Mannheimer Swartling’s Stockholm office on November 17 to learn and discuss from other turnaround professionals. Three members provided cases to learn from.
The story tellers sharing their experience (from left to right): Hans Lindén, Ulla Hemmi-Adolfsson and Carl Brodén.
Hans Lindén started out, sharing his experience from turning around a SEK 500 million turnover company during a 12 month time. The challenge was that the company had delivery and quality problems at the same time as production had been moved from Sweden to Eastern Europe. With a background from larger organizations in the steel industry and within ABB, Hans could bring a lot of stability to the organization. What was needed was a change of culture and Hans drove the change from the bottom with a change of behavior, introducing lean methods, daily production meetings, etc.
A lesson learned was that to change the culture, the behaviors needed to change – and the lean toolbox (with a lot of persistence) proved to do just that.
Carl Brodén, from Roschier, shared his experiences of cultural clashes in a coupl of negotiation situations. First was a case of a Leveraged Buy-Out which went through a reconstruction. The mezzanine bond-holder took a very aggressive stance in the negotiations. The tone was not very productive and in the end the more senior lenders managed to secure their own debts whereas the mezzanine holder ended up with losing access to all securities.
The second case was a case of cultural clash between countries. After a change of ownership a company ended up with a Russian owner, but with the lenders being Swedish. There was a lot of mistrust between the parties and also quite inflexible stances on the negotiation position. In the end, the parties found out each other’s objective, which resulted in a debt to equity swap that eventually gave the senior lending banks a good return on rather than bailing out as was a possible outcome.
The lessons learned from this case, was that it is always good to listen and learn, as well as that some creativity to structure a company (and its debt) can sometime end up with a better solution for all parties involved.
Lastly, but not least, Ulla Hemmi-Adolfsson, from Altelate Consulting, presented her experience, when leading the IBM Technical Services in Sweden during a year. Ulla and her team had to start the year with some cost overruns from previous year and it did not look to good. Ulla increased the transparency and raised the awareness among the consulting staff of the situation. Changing the culture into a business-minded focus was needed to get everyone contributing to sales and business development. She concluded that to get back to “black and back on track” she needed to look both short term and long term – in the short term, the organization to on consulting projects that were good for business in the short run, but she also had to ensure the organization found a strong focus for the future.
After the presentations, the host of the evening, Beth Topolovsky, Stinson partners moderated the discussion. After the formal part, the group moved over to mingling and enjoying the hospitality of Mannheimer Swartling – many thanks to Christoffer Monell, for making this possible.